#MyCallToTheWorld is a public engagement campaign, as part of the wider Phone Call to the World project, which gathers young people's testimonies voicing what they want to change for the future of the world. Through submitting an environmental 'proposal for the future', bespoke #MyCallToTheWorld digital posters are then generated for each participant, sharing their statement and the place they are making the call from. The coloured sound globe in the centre of the poster is animated to react to a voice recording of the statement, making each poster unique to the individual participating.
These statements were witnessed by the Scottish public at the end of September 2021 via digital billboards and phone kiosks in various cities across the country before being archived and displayed in a virtual gallery space in November as part of COP26. The statements range in content; from concerns regarding the health of the Earth's forests and seas, to practical advice about achieving change through both governmental policy and individual action. On being disseminated through digital screens across Aberdeen, Edinburgh, Glasgow, Inverness and Perth, these posters confronted the public passerby in their everyday movements, asserting the importance of environmental consciousness, compassion and kindness, coming from a generation who will be living it. The online gallery then reinforces this claim, by collating all young people's visions from #MyCallToTheWorld in the same space, for audiences to explore, engage with and reflect upon.
During COP26 Glasgow, #MyCallToTheWorld was displayed alongside the Phone Call to the World Interactive Exhibition at the CCA from 2 - 13 November. The multimedia installation narrated the journey of the project, from the unique perspective of each of the partner organisations via film, audio work, storyboards and locally cultivated planter boxes. Having engaged with the diverse artworks on display, visitors were then invited to participate more fully with the #MyCallToTheWorld campaign by writing their own statements and installing them in the space for the remainder of the exhibition.
When the exhibition closed, those submitted statements were gathered and generated into bespoke digital posters. Each poster was then uploaded to the #MyCallToTheWorld virtual gallery, continually evolving and reverberating alongside one another. Visit mycalltotheworld.online to read the statements and see if you can find your own #MyCallToTheWorld.
Please note, the interactive element of the virtual gallery is best experienced on a desktop computer.