#MyCallToTheWorld is a public engagement campaign, as part of the wider Phone Call to the World project, which gathers young people's testimonies voicing what they want to change for the future of the world. Through submitting an environmental 'proposal for the future', bespoke #MyCallToTheWorld digital posters are then generated for each participant, sharing their statement and the place they are making the call from. The coloured sound globe in the centre of the poster is animated to react to a voice recording of the statement, making each poster unique to the individual participating.
These statements will be witnessed by the Scottish public at the end of September via digital billboards and phone kiosks in various cities across the country before being archived and displayed in a virtual gallery space in November as part of COP26. The statements range in content; from concerns regarding the health of the Earth's forests and seas, to practical advice about achieving change through both governmental policy and individual action. On being disseminated through digital screens across Scotland, these posters confront the public passerby in their everyday movements, asserting the importance of environmental consciousness, compassion and kindness, coming from a generation who will be living it. The online gallery will then reinforce this claim, by collating all young people's visions from #MyCallToTheWorld in the same space, for audiences to explore, engage with and reflect upon.
Find out where you can see the #MyCallToTheWorld campaign below...
The #MyCallToTheWorld campaign will be live in 17 locations across Scotland from 20-26 September 2021. You can find them at:
Eastgate Shopping Centre, Inverness
Union Street, Aberdeen
George Square, Glasgow
Killermont Street, Glasgow
St Vincent Place, Glasgow
Cathedral Street, Glasgow
144 Argyle Street, Glasgow
Vinicombe Street, Glasgow
1 Mill Street, Perth
4 & 133 South Street, Perth
128 Lothian Road, Edinburgh
2 South Charlotte Street, Edinburgh
Edward’s Shandwicks, 4 South Charlotte Street, Edinburgh
Beehive, 18 Grassmarket, Edinburgh
Doctors, 32 Forrest Road, Edinburgh
Milnes, 35 Hanover Street, Edinburgh
Amber Rose, 22 Castle Street, Edinburgh
During COP26, Glasgow in November, #MyCallToTheWorld will be displayed alongside a multimedia installation of works produced throughout Phone Call to the World by Scottish Youth Theatre and its partners. During this time, members of the public will be invited to engage further with the campaign by submitting their own statements and generating their own digital poster to be included in the #MyCallToTheWorld virtual gallery. More details about this will be announced in the lead up to COP26.
If you see the campaign when you are walking about these Scottish cities in September, remember to take a selfie with the screen and @scottish_youth_theatre, including the hashtag #MyCallToTheWorld!
#MyCallToTheWorld continues to evolve and reverberate with new voices from all over the world. We want to congratulate everyone that has taken part so far, including:
Aashivi, Aditya, Adya, Ahmad, Alicia, Angela, Audrey, Bhavya, Chulumanco, Comfort, Connor, Dalia, Gracia, Holly, Ieuan, James, Jeries, Jessica, Kavisha, Lawrence, Lilhlithemba, Louise, Mary, Nadia, Nashra, Nicole, Nishant, Noluthando, Nompilo, Rachelle, Riddhi, Ritisha, Shubhanjali, Tamia and Tareq.
Thank you to all Phone Call to the World project partners who have participated.